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The Essence of Branding
While marketers have debated the meaning of ‘Brand’ like the classical Greeks had with ‘Democracy’, or the French & Italians with ‘Love’, one contemporary author has nailed an excellent definition...
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The Tao of Style
Embrace polarity & celebrate duality. Style is one element of product design. Its stimulation of the senses – visual, auditory, taste, olfactory, tactile – often makes it the most prominent...
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Toyota Ideas for Good – Crowdsourcing Innovation
I had heard about the Toyota Ideas for Good campaign only recently, and after some exploration of the site, found it a great example of crowdsourcing ideas and public engagement. Also, it positions the...
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